Say it clearly.
Show up like a pro.
Attract better clients.
Logo design and branding for consultants and small firms—based in Rutherford, NJ, working with clients across the U.S.
More Clarity
Attract Better Clients
Convert Faster
Want more than just a logo?
We also offer messaging and brand strategy support.
I help consultants, coaches, and small creative firms clarify what they do, why it matters, and how to show up like a brand people trust.
This Isn’t for Everyone.
But If It’s for You—You’ll Know.
This is branding built for professionals ready to lead with confidence.
If you’re:
A consultant whose services are sharp—but messaging feels scattered
A coach ready to raise your rates and need your brand to match
A small firm tired of inconsistent design that sends mixed signals
A creative or strategist ready to be taken seriously in your space
You don’t need more marketing. You need clarity that drives action.
How I Can Help
Audit
You send your site, deck, or pitch—I show you what’s unclear, what’s weak, and exactly how to fix it.
Strategy
We’ll sharpen your positioning, clarify your message, and give you a way to talk about your work that sells.
Visual Identity
Once your message is clear, I design a brand look that matches your level—clean, confident, and ready to use.
When your brand isn’t clear…
People tune out when you explain what you do
Your website and materials don’t reflect your value
Referrals hesitate—or worse, disappear
Your messaging shifts depending on who you're talking to
You look like your competitors, so price becomes the only differentiator
You’ve grown—but your brand hasn’t caught up
Your visuals send the wrong signals about your skill or level
Sound familiar? That’s not a marketing problem. It’s a strategy problem.
If You’re Struggling to Explain What You Do—It’s a Strategy Problem.
You’re great at what you do—but you’re not sure how to explain it in a way that clicks with the right clients.
You’ve outgrown your current positioning, your offers feel scattered, and your brand doesn’t reflect your level anymore.
You want strategic clarity, sharper messaging, and a brand presence that actually supports your growth.
Our 3-step process
1
Discovery
We dig into what’s really going on—what’s working, what’s confusing, and what’s getting in your way
2
Definition
I give you sharp language, strong positioning, and a framework you can use everywhere.
3
Delivery
We roll it out across your site, your deck, your materials—whatever makes sense for your business.
Client Reviews
“As his portfolio shows and the number of years in the business boasts, Lou is an outstanding professional designer. High quality work, great communication skills, and a keen understanding of his craft.”
–Tina G., Juliette Sebastian Interiors
“Lou has shown tremendous listening and understanding skills, which made us extremely comfortable working with him. We can feel his experience through the quality of the renders and deliverables. Thank you!”
Eric B., Reach Media
“Lou is a pleasure to work with, and I’ve been extremely pleased with his design, efficiency, and attention to detail.
Kirk P., Charleston Arts Cultural Center
Book Your Free 30-Minute Discovery Call to…
Identify the obstacles holding your brand back from achieving success.
Get an estimate and timeline that works with your budget and goals
Answer all your branding questions, including guidance on how to get the ball rolling.