BRAND STRATEGY, MESSAGING & LOGO DESIGN
Make your business easier to understand and choose.
I help business owners explain why customers should choose them—and create a look that reflects the quality of their work.
Know what you’re paying for
Your business changed. The way you explain it didn't.
Maybe you've noticed:
When you’re starting a business, it’s easy to think, “I need a website,” and assume the web designer will figure out the rest. If you still need to work out how to explain the business, what it should look like, or what the pages should say, start with the people who specialize in that work.
People still know you for what you used to do, not everything you offer today.
You're getting inquiries from people who expect a much lower price.
You keep explaining things your website should have made clear
Your logo and marketing materials no longer reflect the quality of the work you deliver.
If a website quote covers all four, ask who’ll do each job and to see examples of their work in each area. If you’re still figuring out how to explain what you offer, spend there first. It’s easier to settle the message before you pay to design pages around it.
When people have to work too hard to understand why you're worth choosing, they compare on price, hesitate, or move on.
WHAT I DO
I help you get clear on what to say and make sure the design supports it.
I start by learning about your business, your customers, and what people need to understand before hiring you.
Then I look at how your message and visual identity are working together. Sometimes the language needs work. Sometimes it's the design. Sometimes both.
I'll explain what I recommend changing and why, so you feel confident putting your business in front of people.
Selected Work
A few examples of brand strategy, messaging, and visual identity projects I've worked on.
Halscient
Brand Strategy · Messaging · Visual Identity
View Project
HEVO
Brand Strategy · Messaging · Visual Identity
View Project
Wonder Grounds
Brand Strategy · Messaging · Visual Identity
View Project
How I Can Help
How I Can Help
Brand Strategy & Messaging
When customers don't understand why they should choose you.
We'll work through what makes your business worth choosing and turn it into clear messaging for your website, proposals, and sales conversations.
You'll have a message to work from instead of explaining your value from scratch every time.
Logo & Visual Identity
When your business no longer looks the part.
I'll design a custom logo and visual identity that reflects the quality of your work and feels right to your customers.
You'll get colors, typography, and guidelines to keep everything consistent, along with an explanation of the thinking behind the design.
Need Both?
I can develop your strategy, messaging, and identity together so the words and design support the same direction.
Know what you’re paying for
When you’re starting a business, it’s easy to think, “I need a website,” and assume the web designer will figure out the rest. If you still need to work out how to explain the business, what it should look like, or what the pages should say, start with the people who specialize in that work.
If a website quote covers all four, ask who’ll do each job and to see examples of their work in each area. If you’re still figuring out how to explain what you offer, spend there first. It’s easier to settle the message before you pay to design pages around it.
Need Both?
I can develop your strategy, messaging, and identity together so the words and design support the same direction.
Not sure what needs attention?
Find out what's worth fixing before you make changes.
Your website may need clearer messaging. Your visual identity may need work. Or some things may be working better than you think.
I'll review how your business comes across to potential customers and give you a written First Impression Review covering:
What's working and what isn't. An outside assessment of your messaging, design, and how clearly you communicate your value.
How you compare and show up online. Competitor examples, Google visibility, and an AI search visibility check.
What I'd fix first. Three prioritized improvements, with specific recommendations showing what to change, where, and why.
$299 | Delivered within three business days
Use the recommendations yourself, share them with your team, or hire me to help. No further commitment required
FIRST IMPRESSION REVIEW
Not sure what needs attention?
Which sounds like you?
I have a business. It’s time for an update.
Your message, design, or materials need attention. See how we can work with what you have and decide what needs changing.
I’m starting a business.
Where do I begin?
You need a clear way to explain what you offer and a professional identity that makes a good first impression.
I have a business.
It’s time for an update.
Your business has changed, but your message, design, and materials haven't kept up with the work you do.
I’m starting a business. Where do I begin?
You need the words, design, and materials to get started. See how we can explain your offer and give your business a look that fits.
20+ YEARS OF EXPERIENCE
You'll work directly with me, from start to finish.
I've spent more than 20 years in design and visual communication, from editorial publications to brand identities. That experience helps me see beyond the immediate design request and understand the bigger picture.
I handle the work myself. You won't be passed between people, and you don't need to know design terminology or have everything figured out before we begin.
Client Reviews
Client Reviews
★★★★★
“I finally decided to invest in my brand”
“After working with several budget "designers" I finally decided to invest in my brand and I couldn’t be happier with the result. Lou took the time to really understand what I wanted and translated that vision into a logo that feels exactly right. After several thoughtful iterations he delivered the logo I had been searching for but didn’t quite know how to define.”
Jason Luna
Alün
★★★★★
“He took the time to really listen to our goals”
“What stood out most was how thoughtful his approach was. He took the time to really listen to our goals and understand what we wanted our business to represent, rather than just jumping straight to designs. That process paid off — we ended up with a logo and brand identity we're genuinely proud of, one that captures who we are as a business.”
Ann Marie Lyddane
Center Pointe
★★★★★
“He guided us towards understanding the purpose of our brand”
“All of this was meant to guide him in developing the visual identity of our company, which he absolutely nailed. But more than that, it helped us further understand our mission and clearly delineate our services and the direction of the company.”
Gabriella Cardona
Anthology Collective
Common Questions
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You don't need to have that figured out before we talk. Maybe your website feels dated, your message isn't quite right, or your business has changed and you're not sure what to tackle first. Tell me what's going on. I'll ask a few questions, share what I notice, and help you decide what makes sense.
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That depends on what you need. It might be a brand strategy and messaging guide, a new logo and visual identity, or a combination of both. You'll receive the finished work and guidance for putting it to use. We'll agree on exactly what's included before we begin.
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No. You may only need help getting your message right, refining your existing logo or visual identity, or figuring out what's holding things back. I won't recommend replacing something that's already working. We can focus on what needs attention without taking on more than necessary.
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We'll start with a free 30-minute conversation about your business and what you're trying to accomplish. If I think I can help, I'll recommend an approach and provide a proposal with the work, timeline, and cost clearly laid out. You'll know what's involved before deciding whether to move forward.
Let's talk about your business.
You don't need a branding brief or know which service to ask for.
Tell me a little about your business, what's bothering you, and what you're hoping to accomplish.
I'll ask questions, share my initial thoughts, and explain where I think I can help.