Brand Strategy & Messaging Insights
for Consultants and Small Firms
Make Your Value Obvious: How Consultants Use Clarity to Attract Better Clients.
Most consultants don’t need more marketing — they need clarity. When your message is simple and specific, clients understand your value faster, trust you sooner, and buy more confidently. This article shows how to define your niche, clarify your message, and stay consistent across every client touchpoint so your business attracts better clients naturally.
Crafting a Brand Strategy: A Step-by-Step Guide
If you’re building a business solo, this guide will help you define what your brand stands for—so you can communicate clearly and attract the right clients.
Hi, I’m Lou.
I help solo professionals get clear on what they do, how to talk about it, and how to show up like pros—without overthinking it.
I've worked with solo pros, consultants, and founders who’ve done “all the right things” but still felt stuck.
If that’s where you are—I’ve got you. Let’s talk