V I S U A L I D E N T I T Y

Visual Identity Design for Consultants and Expert Brands

Look the part. Show up like a business people take seriously.

Professional woman representing a founder ready to elevate her brand visuals

This is where we turn clarity into design.

A sharp, professional identity that reflects who you are, builds trust fast, and holds up everywhere you show up—your site, proposals, pitch decks, LinkedIn, and beyond.

No trends. No complexity. Just clean, confident branding that works.

A person wearing a blue shirt and jeans holds a tote bag with a plant illustration and the text 'Slow Down & Enjoy Life' and 'Wonder Grounds,' standing in front of a collage of printed branding and marketing materials.

Why It Matters

  • You’ve outgrown the DIY look

  • Your visuals don’t match the message you’re putting out

  • You hesitate to send proposals or pitch decks because they don’t look right

  • Your materials all feel disconnected from each other

A rough sketch of a cartoon cloud with a heart-shaped face and a blush, on a pink background.

Why It’s Worth It

  • A visual system that looks sharp, consistent, and credible

  • A brand identity that reflects the clarity you’ve already built

  • Materials you can share with confidence

  • Less time second-guessing fonts, colors, and layout decisions

Best for

Founders who’ve already clarified their message and need the visuals to match

Service businesses with a dated or DIY brand that no longer fits

Small teams ready to look professional—without going full agency

Anyone tired of second-guessing their logo, pitch deck, or site design

Two people working on a design project with printed materials, color swatches, and a sheet with 3D text saying 'WEB' and 'DESIGN'

How it works:

1. Discovery Call
We start with a call to talk through your business, what’s working visually, what’s not, and what this new identity needs to do. I’ll ask the right questions and cut through the noise.

2. One Strong Direction
I sketch and refine the best idea based on your strategy. You review it, give feedback—and I won’t stop until you say it’s right and you’re 100% satisfied.

3. Ready-to-Use Brand Package
You’ll get everything you need: logos, colors, fonts, and brand guidelines. Web-ready and print-ready. Built to scale with your business.

Notebook with hand-drawn illustrations of one planet Earth zooming into another planet Earth, a factory emitting pollution, and a pie chart, surrounded by printed logos and documents related to an organization or group called "Alli".

FAQ

  • Not always. If your current logo has equity or still works, we can refine instead of rebuild. I’ll tell you honestly what’s worth keeping.

  • That’s fine—most clients don’t. The discovery call helps surface what matters, even if you can’t articulate it yet.


  • You’ll get logo files (web + print), your color palette, typography, and a simple brand guide. Everything’s organized and ready to use across site, deck, social, and print.

  • Most projects wrap in 2–3 weeks, depending on feedback cycles. If you’re on a tight timeline, let me know up front.

Need a quick, honest take on what’s holding you back?

Book a brand audit today, and let's craft a plan to make your brand your most valuable asset!