Brand Strategy for Consultants and Expert-Led Teams
When Your Messaging Is Clear, Everything Else Gets Easier
Why Strategy Comes First
If your message is muddy, everything gets harder—sales calls drag, website copy flops, and premium clients stay out of reach.
I help you get clear on what you do, who it’s for, and why it matters—then build messaging and positioning that actually works.
Before you hire a designer, a copywriter, or a marketing team, this is the work that gives them something meaningful to build from.
Brand Strategy Options
Three entry points—same goal: clarity you can actually use.
First Impression Report
Brand Audit & Fast Insight to See What’s Working and What’s Not
A straightforward brand audit that shows you what’s working, what’s falling flat, and what’s getting in your way.
Includes:
Homepage + social scan
Messaging clarity score
Visual consistency review
Top 5 strengths + 5 areas to fix
30-min debrief call
Best for:
Experts who’ve outgrown their DIY branding or are prepping for a pivot and want fast, honest insight.
Brand Message Builder
Sharpened Messaging You Can Actually Use with Confidence
We sharpen what you say and how you say it—so your message is simple, clear, and finally working for you.
Includes:
Core message + brand promise
Elevator pitch / value statement
Short brand story
Voice + tone mini-guide
Optional tagline or positioning phrase
Best for:
Service businesses and experts who know their offer, but need the right language to land it.
The Strategic Reset
Full Brand Messaging & Positioning Overhaul
This is the full reset. We go deep on your audience, value, and voice—then shape the way your business shows up, sounds, and scales.
Includes:
Brand audit + report
Audience clarity+ value lens
Positioning statement
Full Messaging framework
Voice & vocabulary system
Strategy-to-site copy guidance
Brand checklist & next steps
Best for:
Experts repositioning, relaunching, or finally ready to invest in the clarity that supports serious growth.
Not Sure Which Package Fits?
You’re not alone. Most clients don’t know exactly what they need—they just know something’s not clicking.
Book a 30-minute discovery call and we’ll talk through where you’re at, what’s working, and what kind of clarity will actually move your business forward.
Who This Is For
You’ve got real traction, but your message still feels messy
You’ve grown, but your message still sounds like where you started
You’re landing work, but struggling to explain your value quickly
You’re ready to charge more, but your positioning isn’t there yet
You’re reworking your site, pitch, or offer and need clarity first
What You Walk Away With
Messaging that feels like you—and makes sense to your audience
Strategic language you can use on your site, sales calls, and pitch deck
Clarity that cuts through decision fatigue and second-guessing
The ability to explain what you do without overthinking every word
Need Design or Strategy Help?
Need to bring your message to life visually?
Turn your message into a clean, consistent brand identity.
Not sure if your brand is working?
Get a fast, honest review of what to fix (and what’s working).
Need help sharpening your message?
Refine your core message, pitch, and voice with clarity.
Ready to Get Started?
Let’s build a strategy that makes your value easy to understand, hard to ignore, and easier to sell.
Free 30-minute discovery call included