S T R A T E G Y S E S S I O N S

Brand Strategy Services for Solo Consultants and Small Firms

Time to take your business seriously? Let’s build the foundation that backs it up.

Three smiling individuals, two men and one woman, standing together with a blue background. The woman on the left is holding a laptop and a smartphone, wearing a turtleneck sweater. The man in the middle is holding a notebook or tablet, dressed in a denim shirt. The man on the right has a beard, wearing a denim jacket over a white t-shirt, with his hand in his pocket.

If you’re still tweaking your site, your pitch, or your offer—this is where we fix it.

Before you rebrand or hire a copywriter, you need to get the core message right.

We’ll dig into how your business actually works, what your clients care about, and how to say what you do in a way that lands.

This is a focused strategy session that gives you the words, structure, and clarity to move forward with confidence.

Diagram illustrating the relationship between a brand, business, and customers. It shows a central oval labeled 'Your Brand' overlapping with 'Your Business' and 'Your Customers,' surrounded by larger circles indicating 'Brand Strategy' and 'Brand Perception.'

Before You Hire a Designer or Copywriter, Start Here

This isn’t about colors or logos. It’s not a full rebrand.
It’s the step before all that—getting clear on how to talk about what you do, who it’s for, and why it matters.

When your message is clear, everything else gets easier—your sales calls, your site, your content, all of it.

Slides and worksheets outlining a full brand strategy process including brand foundation, voice, and positioning

What We Cover

We’ll tailor the session to what you need most, but here’s what we often work through:

  • Who your real audience is—and what they actually care about

  • What makes your offer valuable and different

  • What’s confusing or turning people off

  • What your brand should sound like (and what to avoid)

  • How to say what you do—in your words, not marketing-speak

  • How to use this on your site, in your pitch, or wherever you show up

Founder reviewing brand strategy framework on a laptop, including personality and brand voice elements

What You Get

Clarity on your core
We define what your business stands for, what makes it different, and where it’s headed.

A clear picture of your audience
You’ll know exactly who you’re speaking to, what they care about, and how to connect.

Strong positioning
We lock in how you show up—what you do, why it matters, and how to say it simply.

Messaging you can actually use
From your site to your pitch to your sales calls—you’ll know what to say and how to say it.

A usable brand strategy doc
You’ll get a clean, focused summary of everything we build—ready to guide design, copy, and content moving forward.

Best for

Founders figuring out how to talk about their business clearly

Solo consultants or small teams stuck in “explain what we do” mode

Anyone reworking a website, pitch, or offer—but doesn’t want to guess at the message

Why It Matters

  • You’re doing great work—but the way you talk about it isn’t landing

  • You’re rewriting your site, pitch, or offer every few months

  • You’ve grown, but your message still sounds like where you started

  • You know what you do—but struggle to explain it without rambling

Why It’s Worth It

  • A clear message you can actually use

  • Stronger positioning that sets you apart without over-explaining

  • Smoother sales calls, better-fit clients, less friction

  • Language that feels like you—and works across everything

One strategy session cuts through the noise. You get clarity, structure, and messaging that finally clicks.

Close-up of a brand messaging and communication audit worksheet on a clipboard, focused on content clarity and alignment
Printed brand strategy workshop cards showing key chapters: Brand Foundation, Positioning, and Expression

Session 3

3. Positioning
We shape how you show up in the market—what makes you different, how to talk about it, and where to focus your message.

Session 4

4. Expression
We bring it all together—voice, tone, and messaging you can actually use on your site, in your pitch, and across every client touchpoint.

How it works:

Session 1

1. Foundation
We dig into the core of your business—your values, goals, voice, and what sets you apart. This is the DNA everything else builds on.

Session 2

2. Audience
We define who you’re really speaking to, what they care about, and how to connect with them in a way that feels real.

iPad displaying a digital brand audit form for defining purpose, solution, and customer experience

FAQ

  • No—this is the strategy that makes your rebrand actually work. It’s the step most teams skip, and then regret.

  • You’ll have a clear strategy and messaging that’s ready to use—on your site, in your pitch, anywhere. You can hand it off to a designer, a writer, or keep running with it yourself.

  • If you’re clear on your offer and ready to get serious about how you show up—yes. If you’re still figuring out what you do, you might need to get tighter on the business first.

  • Yes, absolutely. Just let me know who’s coming and I’ll tailor the sessions to fit.

  • You’ll get a clean, straightforward strategy doc that includes:

    1. Your brand’s core—what you stand for, how you’re different, and where you’re going

    2. A clear view of your ideal audience and how to speak to them

    3. Positioning that explains what you do and why it matters

    4. Messaging you can actually use—on your site, in your pitch, in your outreach

    5. Voice and tone guidelines so everything sounds consistent going forward

    You can hand it to a designer, a copywriter, or use it to guide your next move. It’s built to be useful, not just sit in a folder.

Need a quick, honest take on what’s holding you back?

Book a brand audit today, and let's craft a plan to make your brand your most valuable asset!