First Impressions Start with Your Logo
Brand identities for consultants and small firms ready to look credible, earn trust, and charge more.
If your brand still looks DIY—or just doesn’t reflect the level of work you do—it’s costing you.
I design logos and identity systems that help your business show up clearly and confidently, so the right people take you seriously at first glance.
Because in business, looking credible isn’t optional—it’s the first filter people use to decide if they’ll take you seriously.
Why Your Logo Isn’t “Just a Logo”
People judge. Fast.
And if your logo looks cheap, generic, or inconsistent,
they assume your business is too—and move on.
Logo Design Packages
Choose based on where you are—and what kind of clarity you're ready for.
The Logo Starter
A streamlined engagement to give you a clean, credible mark and visual direction—without the extras.
Includes:
Primary logo (horizontal + stacked)
Alternate mark / favicon
Basic font + color suggestions
File set: PNG, SVG, PDF
30-min onboarding call
Best for:
Consultants and creatives who need to stop sending mixed signals and start looking consistent.
Visual Identity System
A full visual system—so everything you put out looks aligned, confident, and made to scale.
Includes:
Primary + alternate logos
Typography system (headline + body)
Strategic color palette
Social avatar, icon, or watermark
Basic usage guide
Optional: business card or brand collateral
File set for web and print
Best for:
Solo founders or small firms who need to look professional across platforms and client touchpoints.
The Strategic Reset
Design Backed by Messaging and Positioning. Design that reflects what you do, why it matters, and how you’re different.
Includes:
Everything in the Identity System
Brand audit + insights
Positioning clarity
Core message + tagline
Voice direction to match your brand visuals
Best for:
Experts rebranding or repositioning who want their design to reflect a stronger strategy.
Who This Is For
Coaches and creatives who want to attract higher-quality clients
Consultants and service firms ready to stop looking DIY
Small teams that need to look as credible as the work they deliver
You’re updating your site, pitch, or content, and your logo no longer fits
What You Walk Away With
A logo that reflects your business—not just your initials in a trendy shape
A visual system that works across your site, content, and client materials
File formats you can hand to any designer, developer, or printer
A brand that looks aligned, serious, and worth the price you’re charging
The confidence to show up clearly and consistently
Logo Work That Builds Trust
"My business finally looks like what I actually do. The confidence shift was immediate."
— Client, Consultant, NJ
"My business finally looks like what I actually do. The confidence shift was immediate."
— Client, Consultant, NJ
"My business finally looks like what I actually do. The confidence shift was immediate."
— Client, Consultant, NJ
Based in Rutherford, NJ — Working with Clients Everywhere
If you’re in the NY/NJ metro area, we can collaborate locally. If not, this process works just as well over Zoom. I’ve designed for founders across the U.S., Asia, and Europe.
Need Design or Strategy Help?
Need clarity before design?
Start with brand strategy to define your message, audience, and voice.
Already have messaging?
Let’s bring it to life through logo and identity design.
Want to see the work in action?
Browse real client projects and see how strategy and design come together.
Ready to Get Started?
Let’s design a logo—and a brand identity—that actually reflects your business and earns trust at a glance.
Free 30-minute discovery call included