Protecting Your Personal Information
Expert Advice on Branding, Positioning & Growth
If your brand keeps shifting, it’s probably not a design problem—it’s a clarity one. This post shows how strategy holds it all together.
6 Reasons You Can't Afford to Ignore a Strong Brand Strategy
Skipping brand strategy? You’re not saving time—you’re losing clarity, trust, and traction. Here’s why it matters (even if you think you don’t need it).
Crafting a Brand Strategy: A Step-by-Step Guide
If you’re building a business solo, this guide will help you define what your brand stands for—so you can communicate clearly and attract the right clients.
Hi, I’m Lou.
I help solo professionals get clear on what they do, how to talk about it, and how to show up like pros—without overthinking it.
I've worked with solo pros, consultants, and founders who’ve done “all the right things” but still felt stuck.
If that’s where you are—I’ve got you. Let’s talk