B R A N D A U D I T

Brand Audit for Consultants, Coaches, and Small Firms

Not sure why your message isn’t landing? Let’s find what’s holding you back

Two branding consultants walking and talking, representing collaborative strategy work for small business clients

“Clients not biting? Leads going nowhere? Let’s find out why.”

This is where we start.
You send me your site, pitch, deck—whatever you’re using now. I dig in, break it down, and show you what’s working, what’s off, and what’s getting in the way of better clients.

No vague advice. No recycled templates. Just honest, useful insight you can act on.

What's a Brand Audit?

Person working on brand personality and archetypes on a desktop screen as part of brand identity design

Think of a brand audit as a regular health check for your business's image and message. We assess how well your brand stands out in the market and what customers think about it.

This check-up identifies where your brand thrives and what needs improvement, ensuring your business resonates with your audience.

Then, we deliver a clear plan to improve your brand and accelerate your business growth.

Slides from a brand identity guide for Wonder Grounds, including tone of voice, messaging, logo, and color system

What You Get

  • A full review of your brand as it shows up now—website, messaging, visuals, and materials

  • Direct notes on what’s strong, what’s off, and what’s missing the mark

  • A clear breakdown of what to fix, what to keep, and what to cut

  • Screenshots and markup when needed (so it’s not abstract)

  • A priority roadmap—quick wins vs. deeper changes

  • Delivered as a clean, scannable PDF you can hand to your team, designer, or copywriter

Best for

Founders second-guessing their site, pitch, or message

Consultants getting leads—but not the right ones

Small firms who feel “off” but can’t pinpoint why

Brand archetype deck with personality cards used for defining voice and tone in brand strategy workshops

Why It Matters

  • You’re attracting the wrong clients—or confusing the right ones

  • Your message feels off but you can’t explain why

  • You’ve outgrown the brand—but haven’t updated how you show up

  • You’re tired of guessing what to change next

A good audit takes the emotion out of it. You get clarity, direction, and a real plan.

Why It’s Worth It

  • A sharper, stronger message

  • A more aligned identity—visually and verbally

  • Better leads, cleaner sales calls, and easier growth

  • Confidence in what you're sending out

How it works:

You fill out a short intake form and send over your site, pitch, or materials—whatever you’re using now.

I review everything and record a short walkthrough with notes and recommendations.

You get a clear summary of what’s working, what’s not, and what to fix first.

Laptop showing a brand tagline mind map, used to explore messaging directions during brand development

FAQ

  • Just your current site, pitch deck, or anything you’re using to represent your business—plus a quick intake form. No need to prep or polish. I’ll make sense of what’s there.

  • You’ll get a recorded walkthrough breaking down what’s landing, what’s missing, and what’s costing you better clients—plus a summary doc with clear, actionable next steps you can use right away.

  • The focus is on how clearly your business comes across. I don’t critique design in isolation—but if your visuals are sending the wrong signals, I’ll flag it and explain why.

  • No problem. You can share a pitch deck, PDF, LinkedIn page—even notes or drafts. If it’s how you’re showing up right now, I can work with it.

  • At the end of a brand audit, you'll receive a detailed report outlining your brand's current position, its strengths and weaknesses, customer perceptions, and actionable strategies for improvement.

  • A comprehensive audit is completed in approximately 1 week, ensuring thorough analysis and reporting.

  • You’ll know what’s working, what’s not, and what to fix first. If you want help with the next step, we can talk about a Brand Sprint. If not, you’ll still leave with a clear plan.

Need a quick, honest take on what’s holding you back?

Book a brand audit today, and let's craft a plan to make your brand your most valuable asset!