Collateral & Layout Design
Whether it's a brochure, presentation, annual report, or sales document, the way information is presented affects how people understand it.
I bring more than 20 years of editorial and graphic design experience to organizing content, deciding what deserves attention, and creating materials people can navigate and enjoy reading.
Whether it's a brochure, presentation, annual report, or sales document, the way information is presented affects how people understand it.
I bring more than 20 years of editorial and graphic design experience to organizing content, deciding what deserves attention, and creating materials people can navigate and enjoy reading.
Present your business clearly and professionally.
Present your business clearly and professionally.
Collateral & Layout Design
Sound Familiar?
You have something important to communicate, but you're not sure how to present it.
You have the content for a brochure or report, but don't know where to start.
Your existing materials look inconsistent or dated.
There's too much information, and important points are getting lost.
You need to explain something technical or complicated without overwhelming readers.
You have a logo and website, but no clear design system for your other materials.
You know what you want to accomplish, but you're not sure which format would work best.
You don't need to have everything figured out before we talk.
Good design starts with knowing what matters.
Before I begin designing, I want to understand who will be reading, what matters to them, and what you want them to understand or do afterward.
I'll help you think through the right format, review how your content is organized, and identify what deserves the most attention.
Sometimes that means rearranging sections, recommending cuts, developing a better way to show data, or giving a headline and cover the attention they deserve.
The goal is to make the material easier to understand and more engaging to read.
What I Can Design for You
From a single brochure to a complete publication.
Reports & Publications
Annual reports, magazines, research reports, newsletters, and internal or client-facing documents that need careful organization and consistent design.
Brochures & Sales Collateral
Brochures, capability statements, sales sheets, case studies, social media graphics, and digital marketing materials that communicate your message clearly and support your business goals.
Presentations & Pitch Decks
Sales presentations, business proposals, speaker slides, and pitch decks that communicate important ideas clearly and keep the audience focused.
Working with What You Already Have
You don't need a complete visual identity to get started.
Many businesses have a logo and website but little guidance for designing anything else.
I'll work with the branding you already have and explain where additional design elements might help. That could mean developing supporting graphics, establishing consistent layouts, or creating a clearer visual hierarchy.
If the project requires new artwork or other work beyond the original scope, we'll discuss the options and cost before moving forward.
What about the copy?
Most clients come to me with their copy already written. But that doesn't always mean it's ready for layout.
I'll review how it flows and suggest where information could be shortened, reorganized, or given more emphasis.
Depending on the project, I can work with your writer, recommend revisions for your team, or help make changes directly. We'll agree on any additional editorial work upfront.
What To Expect
A clear process, with the important decisions made together.
01.
We figure out what you need.
We'll discuss your goals, audience, and content, then determine the right format for your project.
We'll also review artwork, printing requirements, and other details before agreeing on the scope.
02.
We work through the content and layout.
I'll place your content into rough layouts to see what works and what needs adjusting.
Then I'll develop an initial design direction for us to review, including page order, imagery, and content changes.
03.
We refine and finish the design.
Once the direction and content are approved, I'll refine the typography, colors, imagery, and layouts.
You'll review the finished design before production. Any late copy changes are handled according to our agreed terms.
04.
We prepare everything for use.
I'll make the final adjustments, check the artwork against production requirements, and prepare the files for print or digital use.
You'll receive the approved deliverables, including editable source files where agreed.
Experience That Goes Beyond Layout
Before focusing on brand strategy and identity design, I spent years working in editorial design, including projects for ESPN, Bloomberg, Inc., and Charles Schwab.
That experience shaped how I approach business materials today.
I pay attention to how people move through a page, where their eyes go first, how typography affects readability, and how images and graphics can make difficult ideas easier to understand.
It's an approach I bring to every project, whether it's a two-page sales sheet or a substantial publication.
What You'll Receive
You'll receive finished designs ready for print or digital use, with the files needed to put them to work.
A design built around your content. Thoughtful layouts that help readers find and understand what matters.
Consistent typography and imagery. A cohesive look across the entire piece, using your existing brand and any agreed new design elements.
Carefully prepared graphics. Charts, diagrams, and illustrations where needed, developed using accurate information provided by your team.
Production-ready files. Finished artwork prepared for print or digital use, with editable files as agreed in the proposal.
Need Help Beyond Design?
If your project reveals bigger issues with your message or visual identity, I can help with those too.
Brand Strategy & Messaging
Get clear on what makes your business worth choosing and how to communicate it.
Visual Identity & Logo Design
Create a professional, consistent look for your business, starting with your logo.
Common Questions
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No. You might know you need a brochure, but not whether it should be folded, stapled, printed, or delivered digitally. We'll work through the options based on your content, audience, and goals.
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That's common. I can work with your existing logo, website, and other materials. If we need to develop additional design elements to make everything consistent, I'll explain what's involved before we proceed.
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Most clients supply their copy. I can help improve its organization and flow, suggest edits, or work with your writer. More substantial writing or editing can be included as a separately scoped service.
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Yes. I can turn complex information into charts, diagrams, and other visual explanations. I'll work with the people responsible for the data to make sure the information is accurate and presented clearly.
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Yes. We can establish the printing specifications at the start, and I'll prepare the approved artwork for production. If you already have a printer, I can coordinate technical requirements directly with them.
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I provide fixed-fee proposals based on the content, number of pages, design complexity, artwork, and production requirements.
After we discuss the project, you'll receive a proposal outlining the deliverables, revision rounds, timeline, and fee before committing.
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Yes. I work on individual projects as well as ongoing design needs, helping businesses keep their reports, presentations, and marketing materials consistent over time.
Don't lose their attention before you've made your point.
Let's make sure your materials communicate clearly, look professional, and give people a reason to pay attention.
Not sure what's holding your materials back?
The First Impression Review is a smaller place to start. I'll review how your business presents itself today and identify what could be improved.